Earth Hour 2020


Earth Hour

Earth Hour took place on Saturday 28 March 2020 at 8:30pm. Everyone was invited to switch off non-essential lights during the hour and sign a pledge to show their support of Malayan tiger conservation. WWF-Malaysia sincerely thanks everyone who supported Earth Hour with various activities:

  • TikTok pinned WWF-Malaysia’s video to the top of their #earthhour campaign page which was launched on 23 March 2020 and garnered 1.7 billion views as of 1 April 2020.
  • In March 2020, Pavilion KL held an Earth Hour exhibition in support of WWF-Malaysia, which featured origami tigers made from recycled paper by INTI International College Subang students.
  • The following celebrities, who collectively have more than 3 million followers, shared the Earth Hour message through their social media channels: Alena Murang, Alvin Chong, Armani Kowachee, Atilia Haron, Azura Zainal, Benny Price, Calista, Chef Anis Nabilah, Christine Das, Darshanaa, Davina Goh, Dayang Z, Dolla, Ethan Curzon, Gabby Thomas, Iman Corinne Adrienne, Jeremy Teo, Khalid & Lee Seul, KimchiBudu, Kudsia Kahar, Lulu Digital, Datuk MC Mizal, Melissa Tan, Rod Monteiro, Shahera Sam, Shalma Eliana, Thanuja Ananthan, Vee, Wen Suen, Yeoh Wai Hong, Dato’ Zainalabidin, and Zee Avi.
  • The following educational institutions, with a total student population of about 200,000, undertook pledge drives in the months leading up to Earth Hour 2020: The British International School of Kuala Lumpur, the International School of Kuala Lumpur, INTI International University Nilai, INTI International College Subang, Sayfol International School, Sunway University, Taylor’s College, Universiti Teknologi MARA Shah Alam, University of Malaya, and Warwick Malaysian Students’ Association, United Kingdom.
  • Scouts Association of Malaysia called forth their 75,000 members, and Eco-School Coordinators invited their 100,000 students to support Earth Hour.
  • All participants of the state-wide drawing contest organised by WWF-Malaysia’s Sarawak Conservation Programme, aimed at bringing together public voices to support wildlife conservation and sustainable lifestyles.

Photo credit: © Christopher Wong / WWF-Malaysia