Sustainable Markets Programme (SMP)

Sustainable Markets Programme (SMP)

Photo credit: © Shariff Mohamad / WWF-Malaysia

Rubbish waste at beach

(Photo credit: © ESD/ WWF-Malaysia)

Programme Overview

The Sustainable Markets Programme (SMP) is one of WWF’s flagship programmes to help tip market conditions towards more environmentally sustainable production and consumption. The SMP concentrates on commodities that have the greatest impact on Biodiversity, Water and Climate in Malaysia. These include timber and timber products, palm oil, rubber and plastics. We work together with companies with the biggest impact on commodity demand and utilise financial mechanisms to influence their business practices.

The SMP works closely with key commodity producers, government agencies, financial and investment institutions, smallholders, certification agencies and consumers to encourage adoption of sustainable practices in the commodities production, with the incorporation of Environmental, Social and Governance factors. This gives us a real opportunity to shift the commodity market and reduce impacts from unsustainable production and consumption in an effort to achieve zero deforestation and reduce greenhouse gas emissions.

Success Stories

Dr. Nagulendran, the then Deputy Secretary General for Environment & Climate Change

from MESTECC, officiating the launch of the Sustainable Retailers Scorecard 2019.

(Photo credit: © Dora Hashim / WWF-Malaysia)


Launch of the Sustainable Retailers Scorecard 2019

In an effort to further impress the importance of sustainable production among producers and sustainable consumption among consumers, SMP launched a report entitled The Sustainable Retailers Scorecard 2019 in February 2020. The aim of the Scorecard was to analyse the current state of sustainability in the Malaysian retail market, and was designed to evaluate the environmental performance, sustainability policies, practices, efforts and initiative of the top retailers in the country.

The SRS assessed the sustainability performance of the retail industry through five key performance indicators that include environmental policies, sustainable sourcing, sustainable packaging, waste management and other green initiatives. 

The Scorecard was endorsed by the Ministry of Energy, Science, Technology, Environment and Climate Change, MESTECC (now known as KASA), and this was identified as a critical factor to generate greater urgency among the retail industry and consumers to start adopting sustainable production and consumption in their retail practices.

The report was launched at the Mandarin Oriental Hotel, and was officiated by Dr. Nagulendran Kangayatkarasu, the then Deputy Secretary General for Environment and Climate Change at MESTECC. The event was participated by the representatives from the respondents and other FMCG companies. During the event, SMP also launched a report by WWF International entitled “Plastic Packaging in Southeast Asia and China”. The report looks at the plastic waste of six countries, being China, Indonesia, Malaysia, the Philippines, Thailand and Vietnam.


The Cooler Earth Sustainability Summit 2019

The Cooler Earth Sustainability Summit was a 2-day sustainable finance summit, organised by CIMB with WWF as a knowledge partner. The 2-day summit was the first-ever regional platform to inspire business leaders, financiers, investors, policy- and decision- makers to change the paradigm of business and finance. More than 1,000 leaders, industry captains, civil society members, and practitioners joined the event at the Kuala Lumpur Convention Centre between 1-2 October 2019. The summit was aimed at raising awareness and encouraging participants to embrace sustainability and take action towards shaping a more responsible society and a less sweltering planet. 

Recognising the crucial and unique role of finance in driving sustainable outcomes, SMP’s Sustainable Finance team, with the support of WWF-Singapore, worked closely with CIMB to drive the sustainable finance agenda. While various sustainability interventions have been implemented by a variety of institutions, there is a lack of visibility and cohesiveness needed to create impact at scale. For this reason, the event was crucial to bring together key stakeholders to help advance ways to collectively respond to environmental threats as a nation.

YB Yeo Bee Yin, delivering the opening address at The Cooler Earth Sustainability Summit 2019, entitled “Creating the Ecosystem: How Will the Changing Regulatory Landscape Impact Business?”

(Photo credit: © Dora Hashim / WWF-Malaysia)