Established in 1972 with only two staff members manning the organisation, WWF-Malaysia (World Wide Fund for Nature – Malaysia) is today a leading national conservation organisation in Malaysia supported by over 200 staff members who operate from programme offices in Selangor, Sabah and Kuching and site offices in Pahang, Melaka, Kelantan and Terengganu. A science-based non-governmental organisation, in essence, WWF-Malaysia forms part of a global network of offices engaged in biodiversity conservation, policy studies, as well as sustainable production and community development, among others.
Our work is guided by the global conservation programme formulated by the WWF Network and the national office’s strategy; both of which clearly articulate our goals and objectives and the core areas of our work. WWF-Malaysia does extensive work in the protection and management of charismatic species such as the Malayan tiger, Bornean elephant, marine turtles, and orang-utan; the conservation and protection of their habitats; and developing advocacy and awareness for its core focus areas through active engagement with various stakeholders.
WWF’s Mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by :